PR Services

Tool Guy PR supports corporate and product marketing and communications. Our services are designed to make the PR process smooth and painless. We worry about your PR program so you don’t have to. Our goal is to help you dominate your chosen market by generating sales tools (press releases, case studies, bylined articles, news and feature stories, etc.) your company can use to facilitate new-business opportunities.

Messaging and Positioning
Tool Guy PR leverages industry proven best practices to design comprehensive corporate and product positioning platforms. The Tool Guy PR Five-Steps-to-Greatness messaging program is battle-tested and can be completed in less than two weeks.

Media Relations
Our bread-and-butter. Tool Guy PR takes a unique approach to media relations. We treat the press as you treat customers. By respecting their time and focusing on their needs first, we build long-term relationships for our clients with key media.
The results speak for themselves.

Analyst Relations
Tool Guy PR helps you work with key industry influencers – without busting your budget. We engage industry analysts and pundits, while identifying cost-effective opportunities to work with this important constituency to mutual benefit.

Customer and Partner Communications
Customers and partners are critical to the success of any PR program. Tool Guy PR has a long and successful history of working with your customers and partners to create press releases and case studies, and to collaborate on events.

Content Development
Blogs. Press releases. Case studies. Bylined articles. We do all of these, and it's less time-consuming than you’d think. Tool Guy PR is well-known for the high quality of its writing. By outsourcing this important function to Tool Guy PR, internal marketing groups have more time to focus on revenue-driving activities.